Application Insights

AppTRAX Insight Zynga Buys OMGPOP - The Anatomy of the Acquisition

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Report Summary:

OMGPOP the maker of the popular app Draw Something has come to epitomize the lightning success that exists only in the app economy. Founded in 2006 the company chugged along until it released Draw Something on February 6, 2012 and the app became an instant hit. After more than 6 years in operation everyone suddenly took notice and Zynga quickly acquired OMGPOP for $180M – plus an additional $30M towards future performance. Was OMGPOP worth it? How does this and other acquisitions impact the growth of the apps ecosystem?

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