Application Insights

AppTRAX Insight Top apps from Asia and Africa

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Report Summary:

Apple’s Press Release on January 7, 2013 announced the company had breached the 40 billion download figure – nearly in line with the Strategy Analytics’ App Download Forecast – to go along with 500 million active accounts. Apple’s ability to break the 40 billion download milestone is due to its cache in the mobile space, portfolio of products and its extensive reach to 155 countries. While it may seem that every country would be dominated by Angry Birds and Cut the Rope the fact is that some countries are in fact quite different in their download behaviour. This report evaluates 8 emerging countries to decipher the trends and analyse what the data means for the long term growth of the apps space.

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