Author: David Macqueen


Publication Date: Sep 28 2011


Pages: 5


Report Type: Insight, Word



 Application Insights

AppTRAX Insight The Hard Working iPad Vs. the Fun Loving iPhone




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Report Summary:

An ideal world might see a developer build an app once and deploy it to all devices. While this utopian vision lingers on, the possibility of it coming to fruition is being threatened by an unexpected source – the consumer themselves. One overlooked facet of the apps world is that tablet and phones are inherently different and beget different use cases. While some app overlap certainly exists there is a divergent behaviour also emerging which will create roadblocks and opportunities for all in the app ecosystem.


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