Author: David Macqueen

Publication Date: Oct 31 2011

Pages: 5

Report Type: Insight, Word

 Application Insights

AppTRAX Insight In the Android wars Amazon uses price as its scimitar

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Report Summary:

It is fair to think that an Android App Store is an Android App Store. Evaluating the differences between the Android Market and the Amazon App Store (both of which distribute Android apps) shows important behavioural differences of users which opens the door to targeted app stores. These niche groups include advanced users, basic users, gamers, etc. The bottom line is that users are flocking to what meets their needs.

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