Author: Kevin Nolan

Publication Date: Jul 31 2014

Pages: 7

Report Type: Insight, Word

 Application Insights

AppTRAX Insight Congratulations Germany but the Real World Cup Winner is the Mobile App Ecosystem

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Report Summary:

Despite the fact that only 32 national teams enter the World Cup tournament, it is the world’s most popular sporting event and the impact on revenue numbers across different media platforms (TV, consoles, web, mobile) prove it. Industries from gaming to media to advertising were affected by the World Cup and this insight focuses on how some of the mobile apps performed during the tournament.

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