Author: David Macqueen

Publication Date: Jul 24 2014

Pages: 6

Report Type: Insight, Word

 Application Insights

Apps Market Forecast

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Report Summary:

Since the last publication of our apps forecast, we have witnessed 2 key market developments which have impacted our forecasts; the greater than expected uptake of in-app purchases, and the recovery of paid app ASPs. The rise of Windows Phone and changes at BlackBerry have also impacted our forecast. We now size the smartphone and tablet apps market at $21.4B in 2013, rising to $60.1B in 2018.

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