Author: David Macqueen


Publication Date: Feb 05 2015


Pages: 3


Report Type: Insight, Word



 Application Insights

Apps Market Evolution: 2021 Forecast




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Report Summary:

2014 was another year of strong growth in the apps ecosystem. The market reached $38 Billion, and Strategy Analytics projects that by 2021 this will increase to $87 Billion. 2015 will be a year of change, with Google Play revenues overtaking the Apple App Store. Google Play already has more downloads than Apple but revenues have so far lagged behind. Windows Phone will become the third largest storefront, but some way behind Apple and Google, which will share some 30 times the revenues from apps that Windows Phone will generate.


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