Author: David Macqueen

Publication Date: Jul 31 2013

Pages: 4

Report Type: Insight, Word

 Application Insights

Apps Forecast Tablets Cannibalize Smartphone Downloads

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Report Summary:

We have observed the market shifting rapidly to embrace innovative strategies which resonate with consumers. 2013 will be the first year that revenues from alternative business models (using advertising, in-app purchases and subscription rather than pay per download) will exceed paid download revenues. There are also signs that tablet usage is beginning to cannibalize smartphone apps use. This insight analyses the trends in the current market and the forecast data recently published to clients of the App Ecosystem Opportunities service.

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