Author: David Macqueen

Publication Date: Jul 14 2011

Pages: 4

Report Type: Insight, Word

 Application Insights

Application Store Challenges Low Profitability May Hold Back Market

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Report Summary:

Despite the hype surrounding the app gold rush and the remarkable success of some developers, handset vendors are struggling to turn apps into profits. Low profitability may lead to low investment and impact the possible market entry of new categories of application stores, such as in-vehicle or connected TV apps. This insight examines the challenges and impacts of these market dynamics.

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