Application Insights

Apple WWDC 2014 A Mixed Bag

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Report Summary:

A number of announcements were made at the recent Apple Worldwide Developers Conference (WWDC), to update both its service offerings to consumers and the enabling platforms and tools to developers. This report is a concerted look at the announcements by the services in Strategy Analytics, including Wireless Media Strategies and App Ecosystem Opportunities, Mobile Workforce Strategies, and Strategic Competitor Intelligence – mobile. In general, we see the announcements as incremental improvements to Apple’s current offerings, with a little surprise and some disappointment.

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