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Author: David Macqueen

Publication Date: Jun 11 2012

Pages: 6

Report Type: Insight, Word

 Application Insights

Apples WWDC 2012 Keynote Halos Partners and Enemies

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Report Summary:

On June 11, Apple kicked off its annual Worldwide Developer Conference (WWDC) by introducing new MacBooks, Mountain Lion, and unveiling the key features of iOS6. In totality the announcements demonstrate a company working hard to extend the halo effect, build strong partnerships, and exile old friends in an attempt to cement its position as the center of a consumer’s digital life.

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