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Author: David Macqueen


Publication Date: Jun 11 2012


Pages: 6


Report Type: Insight, Word



 Application Insights

Apples WWDC 2012 Keynote Halos Partners and Enemies




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Report Summary:

On June 11, Apple kicked off its annual Worldwide Developer Conference (WWDC) by introducing new MacBooks, Mountain Lion, and unveiling the key features of iOS6. In totality the announcements demonstrate a company working hard to extend the halo effect, build strong partnerships, and exile old friends in an attempt to cement its position as the center of a consumer’s digital life.


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