Author: Kevin Nolan

Publication Date: Jun 23 2015

Pages: 4

Report Type: Insight, Word

 Application Insights

App Strategy For Generating Revenue Beyond In-App Purchases

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Report Summary:

Apple’s App store was established in 2008 and since then Apple has seen incredible growth across the board on hardware and software, alike. However, while consumer spend on apps continues to increase globally, the distribution of revenue is consolidating. The focal point of this insight is to acknowledge a key trend - revenue share among developers in the U.S. is decreasing YoY – and examine the critical question that the trend yields – how can companies/developers generate revenue while still leveraging apps?

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