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Author: David Macqueen

Publication Date: Apr 10 2012

Pages: 6

Report Type: Metrics, Word

 Application Insights

App Market Share Tracker Q1 2012 Apple and Android continue the battle for dominance

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Report Summary:

Win the apps war – win the consumer. This is the finding of the 2011 report Survey Says: China to fuel app surge and the paradigm continues today. That is why having a large library of quality apps is essential – it assures users that their purchases will meet their needs. In the mobile/tablet space battles are waging over this very aspect. Apple looks to hold the number one position versus Google while Amazon hopes to maintain its lead over Barnes and Noble in the e-reader space. Microsoft looks to unseat Research in Motion as the third ecosystem of choice. Who is winning, who is losing, and what does it mean for the future of the apps ecosystem?

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