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Author: David Macqueen


Publication Date: Nov 30 2011


Pages: 23


Report Type: Presentation, PowerPoint



 Application Insights

App Developer Survey Developer Attitudes and Behaviors 2H2011




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Report Summary:

Developers are essential to the success of the app economy. As such, Strategy Analytics recently undertook a study to understand developer’s attitudes and behaviors towards the various mobile platforms. The trends are unmistakable; iPhone is losing primary support while iPad surges and Android clocks in amongst the most important platforms. New business models are key to the future as virtual goods will play a critical role in the future of app revenue generation. Overall, developers remain bullish on the apps market but wooing developers to platforms beyond the big three remains a challenge. Key details in this report will help understand developer behaviors and how to influence them.


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