Author: David Macqueen


Publication Date: May 23 2012


Pages: 51


Report Type: Presentation, PowerPoint



 Application Insights

App Developer Survey Developer Attitudes - 1H2012




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Report Summary:

Apps continue to capture the consumer's imagination. In fact, apps are essential in the consumer's decision making process when buying a phone and/or opting into an ecosystem. Driving this innovation are app developers. This survey - fielded in March/April 2012 - gauges developer interest in different types of hardware, platforms, and business models. Topics include: Think smartphones are still winning the hearts and minds of developers? Think again. Will BlackBerry 10 or Windows 8 be the third ecosystem of choice? What are the business models of the future?


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