Application Insights

A Vertical View of Mobile Messaging Apps

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Report Summary:

Social Networking is the most popular category in app stores and Mobile Messaging apps play a large role in the category’s popularity. Social Networking is a broad category that encompasses all apps with the primary function of connecting users. The apps highlighted in this mobile messaging vertical operate as a one stop place to inform friends, family, and followers what a user doing. Mobile Messaging apps are designed as a user to user communication channel as well as an alternative to operator texting plans.

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