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A Vertical View of Health & Fitness Apps
The rising popularity of fitness apps and the growth in wearable computing are seeing more and more consumers use smartphones as they go about their daily fitness routines. The availability of such apps and integration with fitness equipment may influence which smartphone fitness fanatics will purchase. This report looks at the entry of major sports brands such as Nike, Adidas and Reebok into the apps space, as well as interesting independent sports apps.