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Author: David Macqueen

Publication Date: Feb 12 2013

Pages: 28

Report Type: Report, Word

 Application Insights

A LINE in the sand How KakaoTalk and other messaging apps are destroying revenue

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Report Summary:

Mobile messaging apps such as LINE and KakaoTalk have disrupted the operator messaging market, destroying billions in consumer spend. These apps are reflective of the nature of the app ecosystem – upending existing business models – and replacing the lost revenue with only a fraction of pre-existing revenue – while trying to drive revenue from other means. This report looks at the evolution of over the top messaging apps and what their success means for other revenue streams.

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