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A 2014 Vertical View of Health & Fitness Apps Nike Still King; Yet it’s Dis-"Banding" Hardware
The Interest level of consumers coupled with the distribution levels by OEMs, made wearable devices one of the hottest tech trends of 2013. As a direct result of that trend, health & fitness “H&F” smartphone apps became of greater importance. This report focuses on how companies that are traditionally focused on fitness apparel (i.e. Nike, Adidas, Under Armour, etc.) are leveraging the app space. However, in some sections of the report top H&F independent developers Fitbit, FitnessKeeper, and Nexercise are also highlighted.