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Author: David Macqueen


Publication Date: Jul 24 2014


Pages: 7

Report Type: Data Table, Excel



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 Application Insights

Mobile In-App Virtual Goods Forecast 2008-2018




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Report Summary:

Consumer spend on in-app purchases has seen dramatic growth as developers and media companies find that microtransactions are resonating with consumers. Smartphone users in particular are showing a remarkable shift to this business model. By 2018 we expect total in-app purchases to reach $37.4B in revenues, with smartphones accounting for 63% of that spend.

Table of Contents

  • Definitions
  • Methodology
  • Virtual Goods Revenue
  • Annual VG Transactions
  • ASP
  • % Total Transactions
  • Revenue Marketshare

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