Author: David Macqueen

Publication Date: Jul 24 2014

Pages: 6

Report Type: Data Table, Excel

 Application Insights

Mobile In-App Subscription Forecast 2008-2018

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Report Summary:

Despite a slow start following reluctance from newspaper and magazine publishers to adopt in-app subscription, Strategy Analytics forecasts the subscription business model for apps to generate $4.1B in revenues by 2018. Tablets are a key driver, and we expect subscriptions on tablets to account for 71% of total in-app subscription spend in 2018.

Table of Contents

  • Definitions
  • Methodology
  • Subscription Revenue
  • Active Subscriptions
  • Active Subscription MarketShare
  • Revenue Market Share

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