Author: David Macqueen


Publication Date: Jul 24 2014


Pages: 6


Report Type: Data Table, Excel



 Application Insights

Mobile In-App Subscription Forecast 2008-2018




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Report Summary:

Despite a slow start following reluctance from newspaper and magazine publishers to adopt in-app subscription, Strategy Analytics forecasts the subscription business model for apps to generate $4.1B in revenues by 2018. Tablets are a key driver, and we expect subscriptions on tablets to account for 71% of total in-app subscription spend in 2018.

Table of Contents

  • Definitions
  • Methodology
  • Subscription Revenue
  • Active Subscriptions
  • Active Subscription MarketShare
  • Revenue Market Share

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