Author: David Macqueen


Publication Date: Apr 29 2016


Pages: 7


Report Type: Data Table, Excel



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Mobile In-App Advertising Forecast 2008-2021 April 2016 Update




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Report Summary:

In-app advertising continues to grow, and Strategy Analytics expect the market to generate over $24 Bn revenues in 2021. Despite an increasing number of ads appearing inside apps, including more video ads, revenue growth will not keep pace as average CPMs decline in the long term.

Table of Contents

Definitions
Methodology
Advertising Revenue
Annual Impressions
CPM
% Total Impressions
Revenue Marketshare

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