Author: David Macqueen


Publication Date: Jul 24 2014


Pages: 7


Report Type: Data Table, Excel



 Application Insights

Mobile In-App Advertising Forecast 2008-2018




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Report Summary:

In-app advertising continues to grow, and Strategy Analytics expect the market to generate $9B revenues in 2018. Despite an increasing number of ads appearing inside apps, revenue growth will not keep pace as average CPMs decline.

Table of Contents

  • Definitions
  • Methodology
  • Advertising Revenue
  • Annual Impressions
  • CPM
  • % Total Impressions
  • Revenue Marketshare

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