Author: David Macqueen

Publication Date: Jun 28 2013

Pages: 9

Report Type: Metrics, Excel

 Application Insights

Mobile Apps Revenue Forecast 2008-2017

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Report Summary:

Strategy Analytics forecasts global total apps revenues of $26.1B in 2013 to reach just under $40B in 2017. However, 2013 also marks the first year where app download revenues are exceeded by revenues from “freemium” business models (advertising, in-app purchases and subscription) as this dynamic market shifts rapidly to embrace innovative strategies which resonate with consumers. We anticipate Apple retaining its market lead over the forecast period, although its share will be eroded by other stores, particularly Google Play.

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