Author: David Macqueen

Publication Date: Apr 29 2016

Pages: 10

Report Type: Data Table, Excel

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 Application Insights

Mobile Apps Forecast Total Market 2008-2021 April 2016 Update

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Report Summary:

2015 was another year of strong growth in the apps ecosystem. The market reached $52 Billion, and Strategy Analytics projects that by 2021 this will increase to $82 Billion. Paid downloads will only account for 6% of revenues by 2021, with "freemium" models (in-app purchases, subscriptions and advertising) accounting for the overwhelming majority of revenues.

Table of Contents

Total Revenue by Store
Total Premium Revenue by Store
Total Revenue by Business Model
Revenue % by Business Model
Download Revenue
Advertising Revenue
Virtual Goods Revenue
Subscription Revenue

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