Author: David Macqueen


Publication Date: Jul 24 2014


Pages: 10


Report Type: Data Table, Excel



 Application Insights

Mobile Apps Forecast Total Market 2008-2018




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Report Summary:

Strategy Analytics forecasts global total apps revenues of $33.7B in 2014 to reach just over $60B in 2018. 88% of revenues in 2014 are from “freemium” business models (advertising, in-app purchases and subscription) as this dynamic market shifts rapidly to embrace innovative strategies which resonate with consumers. We anticipate Apple retaining its market lead by revenues until 2016, when we anticipate Google Play apps revenues overtaking iOS.

Table of Contents

  • Definitions
  • Methodology
  • Total Revenue by Store
  • Total Premium Revenue by Store
  • Total Revenue by Business Model
  • Revenue % by business Model
  • Download
  • Advertising
  • Virtual Goods
  • Subscription

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