Author: David Macqueen

Publication Date: May 26 2016

Pages: 15

Report Type: Forecast and Outlook

 Application Insights

Mobile Apps Category Forecast 2008-2021 Update

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Report Summary:

2015 was another year of strong growth in the apps ecosystem. The market reached $52 Billion, and Strategy Analytics projects that by 2021 this will increase to $82 Billion. The games category continues to dominate downloads and spend, capturing over half of all app spend. Social Networking is the second largest category by revenue. Utilities is the third largest revenue generating category on phones, while on tablets Productivity takes third spot.

Table of Contents

Total Category Download Share
Total Category Revenue Share
Total Revenue by Category
Total Downloads by Category
iOS Category Revenue
Google Play Category Revenue
Others Category Revenue
iOS Category Volume
Google Play Category Volume
Others Category Volume

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