The stories discussed in this research impact the entire apps ecosystem and indicate key trends that will shape the market now and into the future. Some of these key trends include:
1.The TV will be the next App battleground and Apple, Amazon and Google are getting ready
2.Acquisitions by big companies are changing the complexion of the app landscape
3.Apps are serving as more than direct revenue streams but instead are the foundation for new business models
By evaluating these trends and understanding their broader context companies can better evaluate which stores, platforms and devices they need to support or can ignore. As app development becomes increasingly expensive as companies must support ever expanding ecosystems picking the right platforms, the right business models and the right devices is critical.