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Zeeing is Believing Zeebox Cements Second Screen Leadership with NBC Comcast and HBO

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Report Summary:

UK second screen specialist Zeebox has struck deals with American TV heavyweights NBCUniversal, Comcast, HBO and Cinemax to integrate their programming into the application, marking Zeebox’s entry into the key US TV market. NBCUniversal, Comcast, HBO and Cinemax will use the Openbox API to enhance the second screen viewing experience by adding content relevant to their programming to the Zeebox application. Comcast and NBCU are taking minority equity stakes in Zeebox and join UK’s Sky as part-owners of the company.

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