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Xbox Game Pass Expands to Include New Releases from Microsoft Studios



Report Summary:

Publishers and console manufactures have long sought to either curtail the used video game market or capture a share of this revenue themselves. Now Microsoft is taking aim at new game sales. This insight examines the impact on Microsoft, third party publishes, retailers, and consumers.


Table of Contents

Key Takeaways
  • This is a win for gamers.
  • Xbox Game Pass is a more attractive service with the inclusion AAA titles available on launch day.
  • Support from 3rd party video game publishers is, at best, questionable.
  • Many retailers are not happy with Microsoft.

Exhibit 1: Share of Total Video Game Unit Sales by Week
Exhibit 2: Breakdown of a $60 Video Game Sale


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