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TV & Media

Will Millennials Snack on Orange's Pickle TV?



Report Summary:

On 10 January 2018, Orange launched Pickle TV, an OTT video package, aimed at millennials. The service wants to offer an aggregation of seemingly relevant linear and on-demand contents to millennials, and take advantage of Orange’s leading 4G and FTTH network. Strategy Analytics looks into the specifics of the offering and its challenges.
Table of Contents

1. How large is the potential market?
2. How viable is an OTT service curated specifically for younger viewers?
3. Is multi-screen a better approach than mobile-first?
4. Conclusion

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