Digital_MediaTV & Media

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Author: Michael Goodman
Co Author: Michael Goodman
 Publication Date: Aug 14 2017
Pages: 12
 Report Type: Report, PowerPoint

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TV & Media

Where Does DIRECTV NOW Fit in the TV Landscape?



Report Summary:

Emerging OTT pay TV services have a strategic cost advantage, positioning them to disrupt legacy pay TV services (i.e., cable, satellite, IPTV) and capture a growing share of U.S. pay TV subscriptions, putting downward pressure on the latter's monthly ARPU. In response to this, AT&T has launched its own OTT pay TV service, DIRECTV NOW, targeting cord cutters who want something more than a skinny bundle or OTA can provide and existing pay TV subscribers tired of the high cost of legacy pay TV services. This insight examines how DIRECTV NOW is positioned in the market.
Table of Contents

1 - Competitive Landscape
2 - Channels Offering
3 - SWOT Analysis
4 - Key Takeaways

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