Author: Michael Goodman


Co Author: Michael Goodman


Publication Date: Aug 14 2017


Pages: 12


Report Type: Report, PowerPoint



 TV & Media

Where Does DIRECTV NOW Fit in the TV Landscape?




Add to Cart

Report Summary:

Emerging OTT pay TV services have a strategic cost advantage, positioning them to disrupt legacy pay TV services (i.e., cable, satellite, IPTV) and capture a growing share of U.S. pay TV subscriptions, putting downward pressure on the latter's monthly ARPU. In response to this, AT&T has launched its own OTT pay TV service, DIRECTV NOW, targeting cord cutters who want something more than a skinny bundle or OTA can provide and existing pay TV subscribers tired of the high cost of legacy pay TV services. This insight examines how DIRECTV NOW is positioned in the market.

Table of Contents

1 - Competitive Landscape
2 - Channels Offering
3 - SWOT Analysis
4 - Key Takeaways

For more information about our services please contact us or email support@strategyanalytics.com