Digital_MediaTV & Media

Ask the author
Author: Michael Goodman
Co Author: Michael Goodman
Publication Date: Aug 14 2017
Pages: 12
Report Type: Report, PowerPoint
TV & Media

Where Does DIRECTV NOW Fit in the TV Landscape?

Add to Cart

Report Summary:

Emerging OTT pay TV services have a strategic cost advantage, positioning them to disrupt legacy pay TV services (i.e., cable, satellite, IPTV) and capture a growing share of U.S. pay TV subscriptions, putting downward pressure on the latter's monthly ARPU. In response to this, AT&T has launched its own OTT pay TV service, DIRECTV NOW, targeting cord cutters who want something more than a skinny bundle or OTA can provide and existing pay TV subscribers tired of the high cost of legacy pay TV services. This insight examines how DIRECTV NOW is positioned in the market.
Table of Contents

1 - Competitive Landscape
2 - Channels Offering
3 - SWOT Analysis
4 - Key Takeaways

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: