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vMPVDs are Poised to Disrupt the Pay TV Industry

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Report Summary:

Multichannel video has long been the domain of cable, satellite, and IPTV providers who own the facilities (i.e., networks) over which they deliver television programming; however, the growth of broadband and connected devices has led to the emergence of a new type of MVPD – the virtual MVPD (vMVPD).

In the past, when new competitors entered the pay TV market (i.e., Dish Network – 1981, DIRECTV – 1985, Verizon FiOS – 2005, AT&T U-verse – 2006) they sought to emulate the status quo not disrupt it, carving out a place within the existing system. This is not the case with virtual MVPDs. Their path to success lies in disruption not emulation, seeking to tap into consumer dissatisfaction with high priced, bloated pay TV bundles by offering a combination of lower prices and greater choice than incumbent pay TV providers.

This Report focus on the opportunities and obstacles related to the growth of vMVPDs and how various services are positioned in the market.

Table of Contents

1.       Executive Summary

2.       Introduction

3.       Impact on the Pay TV Market

          3.1     U.S.

          3.2     U.K.

4.       vMVPD SWOT Analysis

          4.1     Opportunity

          4.2     Threats

           4.3     Strengths

           4.4     Weakness

5.       Competitive Positioning

6.       vMVPD Revenues

           6.1     U.S.

           6.2     U.K.

7.       Conclusions

Exhibit 1: Top vMVPDs by Subscriber

Exhibit 2: Share of U.S. TV Households by Service Type

Exhibit 3: Share of U.K. TV Households by Service Type

Exhibit 4: SWOT Analysis – vMVPDs

Exhibit 5: Bandwidth Caps by Provider

Exhibit 6: Price Comparison – vMVPDs vs. Traditional Pay TV Providers

Exhibit 7: Cost Saving Over a 2 Two Year Period

Exhibit 8: Now TV Bundles

Exhibit 9: Channel Line-up Comparison

Exhibit 10: T-Mobile – Embracing the Role of Disruptor Brand

Exhibit 11: vMVPD Competitive Positioning

Exhibit 12: U.S. vMVPD Revenue (2015 – 2017)

Exhibit 13: U.S. vMVPD Revenue Growth Scenarios

Exhibit 14: U.K. vMVPD Revenue (2015 – 2017)

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