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TV & Media

vMPVDs are Poised to Disrupt the Pay TV Industry: Executive Summary

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Report Summary:

Multichannel video has long been the domain of cable, satellite, and IPTV providers who own the facilities (i.e., networks) over which they deliver television programming; however, the growth of broadband and connected devices has led to the emergence of a new type of MVPD – the virtual MVPD (vMVPD). This Report focus on the opportunities and obstacles related to the growth of vMVPDs and how various services are positioned in the market. We assess the competitive positioning of disrupters like YouTube TV, PlayStation Vue, and Hulu, flankers like Sling TV, Now TV, Go90 and defenders like DIRECTV Now and Sky Q.

Table of Contents

1.       Executive Summary

2.       Introduction

3.       Impact on the Pay TV Market

          3.1     U.S.

          3.2     U.K.

4.       vMVPD SWOT Analysis

          4.1     Opportunity

          4.2     Threats

          4.3     Strengths

          4.4     Weakness

5.       Competitive Positioning

6.       vMVPD Revenues

          6.1     U.S.

          6.2     U.K.

7.       Conclusions


Exhibit 1: Top vMVPDs by Subscriber

Exhibit 2: Share of U.S. TV Households by Service Type

Exhibit 3: Share of U.K. TV Households by Service Type

Exhibit 4: SWOT Analysis – vMVPDs

Exhibit 5: Bandwidth Caps by Provider

Exhibit 6: Price Comparison – vMVPDs vs. Traditional Pay TV Providers

Exhibit 7: Cost Saving Over a 2 Two Year Period

Exhibit 8: Now TV Bundles

Exhibit 9: Channel Line-up Comparison

Exhibit 10: T-Mobile – Embracing the Role of Disruptor Brand

Exhibit 11: vMVPD Competitive Positioning

Exhibit 12: U.S. vMVPD Revenue (2015 – 2017)

Exhibit 13: U.S. vMVPD Revenue Growth Scenarios

Exhibit 14: U.K. vMVPD Revenue (2015 – 2017)


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