Digital_MediaTV & Media

TV & Media

Viacom Partners with Telefonica to Target Latin American Mobile Audiences



Report Summary:

On February 6th, Viacom announced an extended Latin American pay TV carriage deal with Telefonica, which includes Play Plex, its suite of branded mobile VOD apps. Strategy Analytics looks at the benefits of this deal for both partners, and what it implies for channel and service operators in an increasingly converged Latin American media landscape.


Table of Contents

Key takeaways
1. Expanded reach
2. Improved content delivery
3. Data rates are declining
4. Increased marketing and monetization opportunities


For more information about our services please contact us or email support@strategyanalytics.com

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $349.
  • UK visitors will be charged £250.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message:

please enter captcha from left