Digital_MediaTV & Media

TV & Media

Viacom Partners with Telefonica to Target Latin American Mobile Audiences

Report Summary:

On February 6th, Viacom announced an extended Latin American pay TV carriage deal with Telefonica, which includes Play Plex, its suite of branded mobile VOD apps. Strategy Analytics looks at the benefits of this deal for both partners, and what it implies for channel and service operators in an increasingly converged Latin American media landscape.

Table of Contents

Key takeaways
1. Expanded reach
2. Improved content delivery
3. Data rates are declining
4. Increased marketing and monetization opportunities

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