Digital_MediaTV & Media

TV & Media

Verizon Buys AOL: Implications for Verizon’s Media Strategy

Please contact us to discuss pricing Contact Us

Report Summary:

On May 12th, Verizon announced that it had reached an agreement to purchase AOL for $50 per share, or about $4.4 billion, pending regulatory approval. While lacking the scale of a Google or Facebook the combined company brings a unique solution for tracking and selling cross-platform advertising, one which only a few, if any, can currently match. This report examines the motivation driving Verizon to acquire AOL and its potential impact on the industry.
Table of Contents


1.       Executive Summary

2.       Introduction

     2.1     Following in Comcast’s Footsteps

3.       Digital Advertising

     3.1     From Local Spot to Digital Video Advertising

4.       Ad-Tech

5.       Digital Content

6.       Outlook

     6.1     Opportunities

     6.2     Obstacles

For more information about our services please contact us or email


  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: