Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Sep 01 2011
Pages: 6
Report Type: Insight, Word
TV & Media

Ultraviolet’s DRM-Shaped Peg in the Apple-Shaped Hole



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Report Summary:

Ultraviolet DRM technology offers the promise of enabling consumers to buy media in various digital and physical formats and consume it on a wide variety of devices. The consortium backing the technology is formidable, spanning major global players from the content (e.g., Warner Bros, Fox), device manufacturing (e.g., Samsung, Sony) and distribution (e.g., Sky, Comcast) industries. However the absence of Apple and, to a lesser extent Disney, may lead to consumer adoption rates falling below expectations.

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