Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: Jul 17 2015
Pages: 6
 Report Type: Insight, Word

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The Future of TV: Big Media Companies Invest in MCNs



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Report Summary:

In 1Q 2015, time spent viewing linear TV by millennials declined 15% quarter-over-quarter. While some of this decline is offset by viewing to the same programming via other distribution channels (e.g., DVRs, on-demand/catch-up TV services, online video services) and devices (e.g., PCs, laptops, tablets and smartphones a significant portion is being syphoned off by Multi-Channel Networks (MCNs). This insight will examine what media companies are doing to counter this trend.

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