Digital_MediaTV & Media

TV & Media

The Changing World of TV: Consumer Perspective

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Report Summary:

Presentation delivered by Clare Lees from Strategy Anaytics' Consumer Insights Practice at The Connected TV World Summit in London on March 17th 2016.

The presentation provides some key findings from Strategy Analytics' ongoing consumer survey analysis and specifically examines the uptake of connected TV devices, screen preference when viewing different genres of content and what drives choice when consumers choose an OTT TV service.

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