Digital_MediaTV & Media

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Author: Leika Kawasaki
Publication Date: Jan 24 2014
Pages: 6
Report Type: Insight, Word
TV & Media

Targeted Ads Come to UK Linear TV with Sky AdSmart

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Report Summary:

On January 15th 2014, BSkyB announced the launch of Sky AdSmart, an internet-style targeted TV advertising service, offering marketers the ability to target specific audience segments during live TV ad breaks. Sky AdSmart is the first of its kind to linear TV, and represents a new trend in TV advertising.

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