Digital_MediaTV & Media

TV & Media

Streaming Wars: Comcast and Fox Prepare for the Future by Acquiring AVOD Services Xumo and Tubi




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Report Summary:

While traditional broadcast and cable network distribution channels (i.e., pay TV) are not going to go away any time soon, they are in decline. Media companies MUST begin to position themselves for a hybrid distribution strategy, one that embraces both pay TV and OTT distribution as well as different revenue models. This Insight examines the efforts by Comcast and Fox Corporation to do so.


Table of Contents

I.    Introduction

II.   TV and Video Ad Spend
III.   Comcast acquires Xumo
IV.   Fox Corporation Acquires Tubi
V.    Key Takeaways


Exhibits
1.1 U.S. TV and Video Ad Spend (2015 – 2025)
1.2.Comcast Net Residential Video Additions, by Quarter
1.3 Comcast is Building Video Portfolio for the Future
1.4 Xumo’s Connected TV Addressable Market
1.5 Fox Corporation Revenue, by Component
1.6 Tubi’s Connected TV Addressable Market
1.7 FOX Has Much Work to do Preparing for the Future


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