Sky will launch its next generation multiscreen TV platform, Sky Q, in the UK in February 2016. Compared to the existing Sky+ HD platform, Sky Q brings a new UI, content discovery and multi-device video experience, as well as many other enhancements. Based on cloud technologies, Sky Q will evolve to meet future customer requirements without the expense of regular set-top box replacement cycles. Sky has deployed a leading-edge TV technology platform with the emerging Ultra HD market in mind, and assuming content rights leadership is maintained, can expect to maintain its strong position in the UK TV and video market over the coming decade. This Insight report reviews the Sky Q platform and assesses its prospects for success.