In 2015, global advertising spend was up 4.0%, surpassing the half trillion mark to reach $535.7 billion. In 2016, it will grow to $559.7 billion and by year-end 2021 reach $678.2 billion. Traditional advertising accounted for 71% of total ad spend globally in 2015. In comparison, digital advertising was up 13.9% in 2015 totaling $157.0 billion, accounting for 29% of total ad expenditures. By year-end 2021 digital advertising will reach $272.8 billion, accounting for 40% of total ad spend.
This report presents Strategy Analytics’ analysis of the Global Advertising Market for the period of 2010 to 2021.