Digital_MediaTV & Media

Ask the author
Author: Michael Goodman
Publication Date: May 09 2014
Pages: 20
Report Type: Report, Word
TV & Media

Programmatic Buying Is This The Future of Television Advertising

Please contact us to discuss pricing Contact Us

US and global visitors can buy this report for $1399
UK visitors will be charged £1100

This report is available for individual purchase.

Report Summary:

The process of buying and selling television advertising has been fairly static for decades. But it is poised for a significant transformation in the coming years as various stakeholders in the television advertising ecosystem eye the cost-saving opportunities of programmatic buying. This report examines what programmatic buying is, considers its benefits and drawbacks, and assesses its likely impact on the television advertising industry.

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: