Digital_MediaTV & Media

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Author: Michael Goodman
Publication Date: May 09 2014
Pages: 20
Report Type: Report, Word
TV & Media

Programmatic Buying Is This The Future of Television Advertising



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Report Summary:

The process of buying and selling television advertising has been fairly static for decades. But it is poised for a significant transformation in the coming years as various stakeholders in the television advertising ecosystem eye the cost-saving opportunities of programmatic buying. This report examines what programmatic buying is, considers its benefits and drawbacks, and assesses its likely impact on the television advertising industry.

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