Digital_MediaTV & Media

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Author: David Watkins
Publication Date: Jan 19 2011
Pages: 16
Report Type: Report, Word
TV & Media

Profiling US Social Network Users

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Report Summary:

In a world where over 900 million people use social networking services regularly, it has become critical for consumer-oriented technology companies to better understand the composition of the massive social network user base as well as the media consumption behavior of social network users. The US market, the origin of many social network services, is a benchmark for other countries to track major trends in the social network space.
Table of Contents

  • 1 Executive Summary
  • 2 The Demographics of Active US Social Network Users
    • 2.1 Definition
    • 2.2 Adoption of SNS in the US
    • 2.3 Age Compositions of Active US Social Network Users
    • 2.4 Gender Compositions of Active US Social Network Users
  • 3 Media Consumption Habits of Active US SNS Users
    • 3.1 Consumer Electronics Devices Usage
    • 3.2 Likelihood to Purchase New CE Devices
    • 3.3 Usage of on-demand service from TV service providers
    • 3.4 Premium online video content consumption
    • 3.5 Online movie purchase and download-to-own
    • 3.6 Online streaming rental of premium content
    • 3.7 The three screens of online video consumption
  • 4 Conclusions
    • 4.1 Contact the author of this report

    Listof Exhibits

    • 1 Share of US respondents that use social network services
    • 2 Share of US respondents that are active users of SNS, by Major SNS
    • 3 Age Composition of Active US SNS Users
    • 4 Gender Compositions of Active US SNS Users
    • 5 How often do you personally use the following devices?
    • 6 Likelihood for purchasing consumer electronics devices, by category
    • 7 How often do you watch on demand TV content from your TV service provider?
    • 8 How often do you watch streaming TV episodes and/or movies from an Internet website?
    • 9 How often do you buy movies from an online video store and download them to a PC?
    • 10 How often do you rent streamed movies or TV shows to watch on your PC?
    • 11 How often do you watch online video content on PC/PC-to-TV/PortableDevices?

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