Ask the author
Author: David Mercer
Publication Date: Jul 18 2016
Pages: 6
 Report Type: Insight, Word

Related Reports

Related Dashboards

 TV & Media



Pokémon Go: First Mass Market AR Game Brings Excitement and Caution



Available to Clients Only

This report is available to Strategy Analytics clients only.

Become a Client

Strategy Analytics is a leader in supporting companies across the planning lifecycle through a range of research solutions. Please contact us to learn more about the benefits of becoming a client.

Contact Us

Report Summary:

Augmented Reality (AR) has been commercially available for many years, but Pokémon Go is the first example of a mass market AR-based phenomenon. The strength of the Pokémon brand has been critical in driving this success, and the combined power and expertise of major players from the games as well as internet industries has been key. It is tempting to get caught up in the viral excitement generated by Pokémon Go but games are still inherently a volatile and unpredictable business and we should remain realistic over its long-term sustainability and the outlook for other AR-based applications. This Insight report examines Pokémon Go and assesses its wider implications.
Table of Contents

What is Augmented Reality?

What is Pokémon Go?

Who is behind Pokémon Go?

What is the business opportunity?          

Next steps for Pokémon Go

Implications and Conclusions

For more information about our services please contact us or email support@strategyanalytics.com

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: