Digital_MediaTV & Media

TV & Media

OTT Goes STB Video Streaming to your HDTV

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Report Summary:

Following deals with European cable operators Virgin Media in the UK and Com Hem in Sweden there is intense speculation that Netflix will strike deals with US MVPDs (“multi-channel video programming distributors”) gaining positioning on pay TV STBs and moving right into the beating heart of living room, main screen TV distribution. Now is the time to consider the implications of such a strategy, not only because it is timely and significant but also because it might be a sighting of that most discomfiting of species: an occasion on which your author is proven conclusively wrong.

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